Hi, I'm Ryan.

This is a curated selection of content I fully created and managed — from ideation and scripting to editing and publishing. Each project reflects my ability to develop strategy-driven content tailored to audience interests, platform best practices, and engagement goals.

Apex Tier List Series (7 videos)

This series has consistently driven the highest views and engagement on my channel. Over time, I refined the scripting, visual structure, thumbnail design, and publishing cadence to better align with audience expectations and platform trends.Here are three key examples: two that represent peak performance, and one that reflects my best execution in terms of content quality and structure.

[Fully owned – strategy, scripting, editing, publishing]

How To Play Ash | MasterClass

Goal: Create an evergreen, high-retention guide that establishes authority and helps players learn a specific playstyle at a deeper level.Approach: Tailored the intro hook to immediately highlight value with a clear promise of what players will learn.Scripted the video in a modular format to make it timestamp-friendly with clear flow.Included in-game examples to visually reinforce each point without interrupting pacing.Provided actionable tips that would appeal to both new and experienced players.Results: ~28.5K views with high average view duration and average percentage viewed.Sparked requests for similar MasterClass-style videos in the comments.Positioned the channel as an authoritative resource on legend-specific gameplay content.

Peacekeeper Tips & Tricks

Goal: Create a shareable, evergreen utility video that solves a highly relatable pain point for Apex Legends players while showcasing authority in gameplay strategy and content clarity.Approach: Structured the video around a clear, punchy list format to maximize watchability, reinforce pacing, and increase retention. Balanced humor, game knowledge, and visual clarity to keep tips digestible and entertaining without losing depth.Optimized title, tags, and description for long-tail SEO and encouraged shares and comments by directly tapping into a shared pain point among the community.Results: ~15K views (above channel baseline at the time) and high engagement in the comments section with viewers sharing their own tips and reactions.Reinforced channel as both educational and personality-driven, blending expertise with relatable frustration.

[Fully owned – strategy, scripting, editing, publishing]

[Fully owned – strategy, scripting, editing, publishing]

Game Sense & Team Dynamics: Commentary-Driven Content

This duo of commentary-style videos explores deeper topics within Apex Legends that resonate with the community on a conceptual and emotional level. Rather than focusing on legend mechanics or technical skill, both pieces tap into shared player experiences, from the psychology of strong players to the pain of matchmaking struggles.These videos are more narrative-driven and conversational by design, giving me space to build rapport with the audience while still providing structured insights and humor. Each script was written to sound natural and engaging while following a tight framework that supports audience retention and discussion.

LUDWIG

Edited long-form YouTube content for Ludwig Ahgren, aligning with their voice, visual branding, and upload cadence. While my primary role was editing, I often advised on pacing, hook structure, and audience engagement strategies.